Justin Cohen, in Pitch to Win, has developed a bespoke formula about how to present, persuade and close the deal. Let him help you develop the winning pitch with this course.
$35.00
Justin Cohen, in Pitch to Win, has developed a bespoke formula about how to present, persuade and close the deal. Let him help you develop the winning pitch with this course.
$35.00
Pitch to Win
By: Justin Cohen
- Why ‘If you pitch it better than anyone else, they will come’.
- What has a greater impact on your success than almost anything else.
- Why those who listen best win the pitch.
- How important the relationship between team members is.
- Who the most important person you need to pitch is.
- The role that optimism plays in a successful pitch.
- What elements are critical to presence and which forms of communication are the most powerful.
- The varying aspects of non-verbal communication.
- What comprises ‘imperfect presence’ and how powerful it can be.
- Why stress is not the enemy.
This course includes
- Complete book content
- Accredited CPD certificate
- 15 Author video lectures
- 15 Modules
- 123 Lessons
- 15 Quizzes
- Progress tracking
- Author signed certificate
- 7 CPD Points
”Pitch to Win” is an internationally accredited CPD course.
Justin’s course Pitch to Win, based on his best selling book, offers an internationally acclaimed six-step formula that teaches you big pitch temperament and how to close deals.
In it, Justin focuses on the question, “have you ever been with a potential client absolutely convinced that you were the best?” He looks at why ‘If you pitch it better than anyone else, they will come’. In addition, he discusses why pitching is not selling and why pitching is not a talent and is, instead, a skill.
He goes on to say, “it’s not enough to have the best product, you’ve got to have the best pitch,” Justin explains throughout the course. Belief has a greater impact on your success than almost anything else. Your skill and ability to pitch successfully depend on a growth mindset, practice and being willing to try and fail. Adopting a growth mindset means we must be prepared to establish clear goals, learn and seek feedback.
Those who listen best win the pitch. Potential clients don’t care about you. They want to know what’s in it for them, and what you can do for them. Justin often uses ‘power listening’ while asking open-ended questions, paraphrasing and using positive, open body language. ‘Don’t listen to reply, listen to understand.’
Pitch to Win drills down and talks to the reader through the current context of pitching business. The relationship among team members is almost as important as the relationship with the client. ‘A pitch isn’t won by one’. The most critical factor in establishing the success of a team is how they feel about each other. Liking isn’t determined by who we are but rather what we do. Self-disclosure and showing appreciation are some of the best ways to build team spirit.
The most important person you need to pitch (to the client) is yourself. Success lies on the other side of rejection. The more that you pitch, the less fear you will feel. We need to become ‘rejection specialists’ because repeated rejection enables us to become immune as well as develop our own ‘rejection vaccine’.
Optimism is necessary for confidence in the pitch. Conviction is contagious. In a survey of 70 top companies the number one reason behind every winning pitch was cited as energy and enthusiasm. We need to cultivate a solution mindset as it’s a key ingredient of success. We need to ask, ‘What’s good about what happened?’ and ‘What can I do about it?’.
When providing feedback, it’s important to see people not as they are but as they can be. To provide feedback in a positive way that does not crush a team or individual’s spirit. By completing the Pitch to Win course you’ll get a thorough understanding of Justin’s approach on pitching to win.
In his book, Pitch to Win, Justin reveals and shares his secrets to closing and securing the deal. You’ll learn the mindset of people who mostly win their pitches. Included is a step-by-step guide to ensure that you always present a winning pitch.
The course covers one of the biggest pitfalls in sales and pitch presentations – which is focusing too much on the solution and not the problem. It also look at what characterises the entirety of your pitch; how humour can help, improve, or harm your pitch in addition to how to begin and end a pitch.
What Justin has to say about Future Self Academy
What Justin loves about Future Self Academy is the fact that books from best-selling non-fiction authors have been curated. These are now available worldwide so that everyone can some of the most important business learning programmes that we need to win in this new world of business.
Justin says, “It’s a real privilege to be a part of this and to be contributing to Future Self Academy and I look forward to taking you on the journey of Pitch to Win.”
How the Pitch to Win course will benefit you
If you are ready to have winning pitches then the Pitch to Win course is the ideal learning programme for you.